Four Dow Coatings Businesses Deliver on Rethink Coatings Strategy at Western Coatings Symposium 2011

Philadelphia, PA - October 18, 2011

Four business units within The Dow Chemical Company will showcase coatings innovations at the Western Coatings Symposium (WCS) in Las Vegas, Oct. 24-26, 2011. Coatings industry attendees may meet with representatives from ANGUS Chemical Company, Dow Construction Chemicals, Dow Coating Materials and Dow Microbial Control at booth 123/125. In addition, six Dow experts will share technical presentations on a range of coating industry topics, from new HASE alternatives for HMHEC to the latest hiding strategies for dealing with TiO2 shortages.

Delivering on their collective "Rethink Coatings" strategy, the four Dow businesses will showcase key innovations, including leading-edge technologies for the more efficient use of raw materials, new actives for microbial control, and "smart" coatings that adhere to challenging substrates.

ANGUS Chemical Company will highlight its AMP™ Multifunctional Amine that delivers benefits to the coating at all stages of life - excellent base strength, efficient pigment dispersion, and enhanced scrub resistance. ANGUS will also showcase its AEPD™ VOX 1000 Multifunctional Amine which can help formulators achieve ultra-low Volatile Organic Compound (VOC) (

Dow Construction Chemicals will address how they are meeting the growing demand for energy-saving cool roof technology with ingredient solutions that improve the adhesion and reflectivity of elastomeric roof coatings.

In addition to advanced hiding technologies, Dow Coating Materials will showcase innovations that include:

  • ACRYSOL™ DR-110 Rheology Modifier: Easy-pouring, all liquid, cost-effective HASE alternative to HMHEC for use in a wide range of architectural formulations;
  • AVANSE™ ST-410 Binder: Semi-transparent stains made with AVANSE ST-410 Binder offer enhanced UV protection and long-term durability;
  • ProSperse™ 704, ProSperse 707, ProSperse 755 with DESIGNED DIFFUSION™ Technology: Three new options for wood and metal coatings applications where faster drying, greater durability and a more sustainable profile are critical.

Dow Microbial Control will highlight:

  • The recent launch of BIOBAN™ 200 Antimicrobial: A new generation low-VOC paint film fungicide;
  • The discovery of MBIT (2-Methyl-1,2-benzisothiazol-3(2H)-one): The first active ingredient discovered this century for in-can preservation.

For more information and a full schedule of Dow technical presentations at WCS, please visit

About ANGUS Chemical Company

ANGUS Chemical Company continues to develop and deliver distinct nitroalkane-based chemistries for customers in applications as diverse as paints and coatings, metalworking fluids, water treatment, leather, personal care and cosmetics, biological buffers, solvents and thinners, wood adhesives, pharmaceutical and agricultural intermediates. Aligned as a market-focused, problem-solving specialty chemicals business. Visit us online

About Dow Construction Chemicals

With a broad product portfolio in acrylic, redispersible latex powder, and cellulosic technology, Dow Construction Chemicals is a leading supplier to construction product formulators around the world. Dow Construction Chemicals' building science expertise and robust research and development capabilities is based on a 40-year track record in the building and construction industry. We offer in-depth application knowhow as well as effective formulation support to manufacturers of building and construction products around the world - a strong construction-focused business unit supported by global research, technical service and manufacturing facilities. Our worldwide network of research and manufacturing capabilities is well equipped to meet the demands of today's businesses. Customers benefit from global innovations and development across all regions, and can also rely on local resources that understand the specific demands of the regional marketplace. Visit us at

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the experts' expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit

About Dow Microbial Control

Dow Microbial Control innovates with science and technology to provide long-term viable and sustainable microbial control. Our comprehensive global offering provides customers with solutions to optimize formulations, including high performing and technically supported selection of registered actives and products. With world-class people organization-wide and a broad portfolio of microbial control technologies, Dow Microbial Control can help solve most any microbial control problem. From specialty to highly regulated and non-regulated, the company has the experience and essentials for more sustainable microbial protection for products and processes. Visit us at

For Editorial Information:

Elizabeth McDonnell
Gibbs & Soell Public Relations
+1 212 697 2600