ANGUS Chemical Company Introduces VersaSTYLE™ Formulated Solutions at 2017 in-cosmetics® Global
Unique prototype formulations highlight the versatility and performance benefits of ANGUS' portfolio of globally compliant ULTRA PC™ additives
PARIS, France – Personal care and cosmetics formulators face a complex set of challenges during new product development – from the heavy influence of market and regulatory trends on packaging and formulation, to increasing sensitivity of a brand’s revenues to seasonal sales cycles. In addition, formulators must rapidly develop new products that can be cost-efficiently manufactured while using unique combinations of actives, rheology modifiers, emollients and other ingredients that may not be readily compatible, but are essential to delivering final end-product performance that keeps consumers buying
At the upcoming 2017 in-cosmetics® Global event on April 4 – 6 in London, ANGUS Chemical Company (“ANGUS”) will introduce its “VersaSTYLE™” prototype formulations to highlight the multifunctional performance benefits of AMP-ULTRA™ PC and AMPD ULTRA PC™ neutralizing amines and TRIS AMINO™ ULTRA PC tromethamine. ANGUS’ ULTRA PC™ portfolio of neutralizers are proven to optimize performance for a broad array of personal care and cosmetics applications, including hair care and styling, color cosmetics, and skin care.
“Our VersaSTYLE prototypes demonstrate how the ANGUS ULTRA PC portfolio provides formulators with unique combinations of high-efficiency neutralization, improved emulsion stabilization, and enhanced pigment dispersion, while enabling the formulation of creative textures and sensory experiences to meet today’s consumer market trends,” said Claire Maixent, Personal Care Customer Applications Specialist.
In addition to their multifunctional performance benefits, ANGUS’ ULTRA PC-grade products offer universal cosmetic acceptability and are compliant with the most recent Cosmetics Directives on secondary amine and nitrosamine content of raw materials used in the manufacture of cosmetics and personal care products.
The seven, innovative VersaSTYLE prototype formulations were developed by the ANGUS Personal Care Application Team at the company’s recently opened Customer Application Center (CAC) in Paris, and include:
- NeutraLITE Body Lotion – Water-light body lotion based on a gentle soap cream structure that leaves skin silky smooth with a soft, moisturized afterfeel.
- LockUP Styling Gel – Clear, jelly-texture hair gel with clean pick-up that provides outstanding hold and style durability, and excellent humidity resistance.
- CrystalCLEAN Hand Gel – A crystal-clear hand gel with up to 70% alcohol.
- HAIRevolution 2-in-1 Styling Wax – Gentle, 2-in-1 matte-texture hair and beard wax for sophisticated styling and sensitive skin-types.
- NeutraFRESH Shower Gel – Refreshing, gentle shower gel with a soft, emollient cleansing foam.
- PurELEGANCE Eye Shadow – Easy-to-apply long-lasting aqueous eye shadow with shape memory texture.
- EssentialSTART Foundation – A gentle, jelly-texture foundation with a silky afterfeel.
“ANGUS recently reaffirmed its commitment to our European customers through an investment in a new Customer Application Center in Paris,” said Matthieu Perdon, Regional Marketing Manager, Europe, the Middle East and Africa (EMEA). “This center will serve as a collaborative hub, bringing together world-class technical services and regulatory expertise to the Personal Care industry. Local and regional customers will be able to work side-by-side with ANGUS to expedite innovation that will bring new and exciting products to market."
To learn more about ANGUS Chemical Company and its unique chemistries, visit with an ANGUS Personal Care expert at booth #TT21 during the 2017 in-cosmetics Global event, which is being held from April 4- 6 at the ExCeL Exhibition Centre in London. For additional information, visit www.angus.com, or contact an ANGUS representative in your region at firstname.lastname@example.org.
About ANGUS Chemical Company
ANGUS Chemical Company is a specialty and fine chemical company dedicated to the development of novel chemistries that help customers deliver enhanced product and process performance. ANGUS is committed to constantly improving products and services by mastering science and technology. The company innovates through its unique nitroalkane chemistry, which harbors the reactivity to create complex molecules for use in a wide variety of applications. The innate characteristics of this chemistry, backed by unmatched application expertise and five regional Customer Applications Centers, enable the formulation of multifunctional additives that improve performance, and reduce reaction steps and synthesis costs.
Media for ANGUS Chemical Company:
Scott C. Johnson