Dow to Participate in PCHi 2011; Booth B20, No. 8 Hall

Multiple Dow businesses to illustrate “Inspiration, Innovation, Integrity” for the home and personal care industries

Shanghai, China - February 21, 2011

The Dow Chemical Company will exhibit at the 2011 China International Cosmetics, Personal, and Home Care Ingredients Exhibition (PCHi 2011, Shenzhen, China, February 22-24, 2011; Dow’s Booth: B20, No.8 Exhibition Hall). Three businesses – Dow Personal Care, Dow Microbial Control and ANGUS Chemical Company – will showcase innovative specialty ingredients that can enable and boost performance and protect home and personal care formulations.

“PCHi is a top trade show for cosmetics, personal and homecare ingredients in the Asia Pacific region. Dow supports customers in the region with leading products and technologies to inspire formulations. We also explore the latest market trends, technology innovations and other hot topics to drive forward sustainable development so our customers can be leaders in the industry,” stated Lionel Genix, global marketing director, Dow Personal Care.

Dow’s presence at PCHi 2011 is themed “Inspiration, Innovation, Integrity” to demonstrate Dow’s commitment to delivering more innovative solutions that satisfy the specific requirements of local customers to meet consumer needs and trends in Asian markets. A broad array of Dow’s leading products, including amines, conditioning polymers, hair styling polymers, rheology modifiers, SPF boosters, sustainable bactericide solutions and waterproofing polymers will be showcased at the exhibition.

In addition, Dow Personal Care representatives will deliver keynote speeches at the New Technology and Innovation Forum and Marketing Trends Forum. The schedule of the speeches is as follows:

Topic: Applying Sustainable Development Technology in Cosmetics: How Innovation Enables the Solutions of Tomorrow
Speaker: Courtney Fretz, Strategic Marketing Manager, Sustainability and Hair Care, Dow Home & Personal Care
Time: 2:00-2:30pm, February 23, 2011
Venue: Chrysanthemum Hall

Topic: Rediscover Hair Care with Dow
Speaker: Cassie Chen, Technical Engineer, Dow Home & Personal Care
Time: 3:15-3:45pm, February 23, 2011
Venue: Rose Hall 3

Please visit Dow’s booth (B20, No.8 Exhibition Hall) to learn more about the full range of exceptional benefits and innovative capabilities Dow can extend to home and personal care applications.

About Dow Personal Care

Dow Personal Care is a global manufacturer and marketer of performance ingredients for use in the personal care and cosmetics industries. Its technologies and products are used in end-use applications such as hair care, skin care, and sun care, and enable enhanced conditioning, hair style hold, SPF protection, and sensory appeal. Dow Personal Care is dedicated to providing solutions based on sustainable chemistry, and is able to leverage the technologies and capabilities of the company to develop and refine solutions. For more information, please visit www.dowpersonalcare.com. 

About Dow Microbial Control

Dow Microbial Control innovates with science and technology to provide long-term viable and sustainable microbial control. Our comprehensive global offering provides everything customers need to optimize formulations, including the highest-performing and best-supported portfolio of registered actives and products. With world-class people organization-wide and the only complete portfolio of microbial control technologies, Dow Microbial Control can solve any microbial control problem. From specialty to highly regulated and non-regulated, the company has the expertise and essentials for sustainable microbial protection for all products and processes. Ask more of us and visit www.DowMicrobialControl.com.

ANGUS Chemical Company

ANGUS Chemical Company continues to develop and deliver distinct nitroalkane-based chemistries for customers in applications as diverse as paints and coatings, metalworking fluids, water treatment, leather, personal care and cosmetics, biological buffers, solvents and thinners, wood adhesives, pharmaceutical, and agricultural intermediates. Aligned as a market-focused, problem-solving specialty chemicals business. Visit us online at www.ANGUS.com.


For Editorial Information:

Annie Dong
The Dow Chemical Company
+86 21 3851 2114

Anne Yin
Shunya Group
+86 21 5169 2066 ext 1293